Push and Pull Technologies:

The Internet is a network of all networks that links different people nationally and internationally using open standards and protocols and benefiting from an easy entry because of the low barriers. The internet is considered as one of the most important existing media tools because of its features and the services it can provide. In addition to that, the internet is the only media that at the same time plays the role of a push and pull technology.

A push technology provides users with information so all they have to do is receive it. This technology includes radio, television and emails… A pull technology requires the people to actively go and retrieve the information. This technology includes means such as library, webs, and newspapers because they need the participation of people to retrieve the information.

· As a push technology, the internet allows clients to retrieve information as soon as it becomes available. In other words, as a push technology, the internet is a multitude of technologies adopted to send information to a client without the client requesting it. Some researchers argue that push technologies to be very timely and reliable. Moreover, push technologies are easy to use because they require a minimum of effort on the part of the recipient.
· As a pull technology, the internet is based on the usual call/answer model. It requires that clients know where and when to search data. According to the same researchers, this technology may not be timely because people can retrieve information later than it should.